课题类别：广州华商学院导师制科研项目
课题名称：中国传统节日形象在现代设计中的演变路径研究
课题批准号：2022hsds17
项目负责人：袁凤
一、主要研究成果
共完成2篇论文，分别为：
论文1：preparation of modified carbon nanotube polyvinylidene fluoride composite film and its application in packaging design刊物名称、刊号：advances in materials science and engineering（issn:1687-8434），卷：2022 ，文献号：5735613，doi：10.1155/2022/5735613，出版年：sep 22 2022，中科院分区4区，jcr分区q3.
论文2：插画风格的演变路径在食品包装设计中的体现，普刊，2022（11）
二、成果内容简介
论文1： sustainable design does not emphasize the safety of the ecosystem, but builds a systematic innovation process, taking into account customer needs, environmental benefits, social benefits and corporate development.
this article is based on the preparation of modified carbon nanotube polyvinylidene fluoride composite film to analyze its application value in packaging design, aiming to analyze the performance of the modified carbon nanotube and polyvinylidene fluoride composite film during the preparation process. apply its various characteristics to the process of packaging design optimization concept.
the article is mainly divided into two parts, respectively preparing modified carbon nanotubes and polyvinylidene fluoride composite films. among them, the photomechanical properties of carbon nanotubes, the relationship between the composition of the composite material and the dielectric properties, the dielectric response and relaxation behavior, the hydrophilicity of the composite membrane, the membrane separation technology, etc, were discussed, and the carbon nanotubes were constructed. prepare the structure model of, record the molecular pore size, hydrophilicity, etc., apply surface modification, chemical modification, blending modification and other methods to analyze and evaluate the data.
the experimental results show that in the application of modified carbon nanotube and polyvinylidene fluoride composite film and packaging design, the interactive function of toughening modification increases 2.44 points; through enhancement modification and packaging design reduction increases by 2.5 points points; and through the compatibilization modification, the functionality of the packaging design has increased by 1.88 points.
论文2：插画风格的演变路径在食品包装设计中的体现
插画以其特有的美学特色和表达方式，在中国的传统文化艺术中占有举足轻重的地位。在文化形式和审美观念等各方面，都深刻地影响着当代艺术设计的发展。其中，中国传统节日主题插画在当今的包装设计中被广泛运用，是当今视觉艺术发展中的一大亮点。
从纵、横两个维度研究中国传统节日形象在包装设计中的演变路径及其特征和内涵，重点处理好传统与当代的关系，实践传统范式与当代视觉形象的融合设计，探索和发现新的包装设计语言，用当代语境唤醒人们对中国传统文化的认同感，自豪感，增强民族自信，实现中国传统节日在当代的精神价值，弘扬中国优良传统文化。
食品包装设计是当代艺术设计中不可缺少的一环，包装外观设计的本质是品牌内涵及品牌理念的体现，品牌选用“中国传统节日形象包装”这一营销战略势必是看中其内涵及价值导向，吸引消费者。其中，对于中国传统节日的价值导向及价值根源的挖掘即是本文理论创新点。